Performance Marketing for Education & EdTech
We help educational institutions and EdTech companies turn prospective students into enrolled learners with measurable paid media.
Student recruitment is expensive and competitive. Application cycles are long. EdTech platforms struggle with trial-to-subscription conversion. Most campaigns optimize for inquiries, not enrolled students.
We fix that.
What We Do for Education & EdTech
Google Ads for Student Recruitment
Search campaigns targeting prospective students researching programs, degrees, and courses at the moment of highest intent.
Meta Ads for Awareness & Enrollment
Targeted campaigns on Facebook and Instagram that reach prospective students by age, interests, location, and academic background.
Enrollment Funnel Tracking
Full-funnel tracking from first inquiry through application, acceptance, and enrollment with revenue attribution per program.
Reporting & Analytics
Looker Studio dashboards showing cost per inquiry, cost per application, and cost per enrolled student by program and channel.
Education Challenges We Solve
Long Decision Cycles
Students research for months before applying. We build nurture sequences and retargeting funnels that stay present throughout the entire decision journey.
High Cost Per Enrollment
Inquiries are cheap, enrolled students are expensive. We optimize for downstream conversions, not just form fills.
Program-Level Attribution
Different programs have different margins and enrollment targets. We track and optimize at the program level, not just the institution level.
Compliance & Accreditation Messaging
Education advertising has specific disclosure requirements. We ensure all campaigns meet platform policies and regulatory standards.
Frequently Asked Questions
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All three. We work with traditional universities, professional training providers, coding bootcamps, and EdTech SaaS platforms. Each has different funnels, but the measurement principles are the same.
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We build multi-touch campaigns that follow prospective students from initial research through application deadlines, with retargeting and email integration at each stage.
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Yes. We integrate with CRM and student information systems to track from ad click through inquiry, application, acceptance, and actual enrollment.
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We run geo-targeted campaigns for international markets with language-specific creative and landing pages tailored to each target region.
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Google and Meta have specific policies for educational advertising. We stay current on requirements and structure campaigns to meet verification and disclosure rules.
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It depends on program count and target enrollment. Most institutions we work with invest at least €5,000/month, with larger universities and EdTech platforms spending significantly more.
Ready to improve your student acquisition?
Book a free strategy call and let's discuss how to turn more prospects into enrolled students.