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Performance Marketing Glossary
Key terms and definitions for digital advertising, analytics, and performance marketing.
A
B
C
D
E
F
G
I
K
L
M
N
P
Q
R
S
V
A
A/B Testing
Ad Extensions (Assets)
Ad Rank
Attribution
Attribution Model
Attribution Window
Audience Signals
Audience Targeting
B
Bidding Strategy
Brand Bidding
Broad Match
C
CAC (Customer Acquisition Cost)
Click Fraud
Click-Through Rate
Consent Mode
Conversion Rate
Conversion Tracking
Cost Per Lead (CPL)
CPA (Cost Per Acquisition)
CPC (Cost Per Click)
CPM (Cost Per Mille)
Cross-Device Tracking
CTR (Click-Through Rate)
Custom Audiences
D
Day-Parting (Ad Scheduling)
Demand Generation
Display Network
DSGVO (GDPR)
DSGVO-Compliant Tracking
Dynamic Remarketing
E
Exact Match
F
Feed Optimization
First-Party Data
G
GA4 (Google Analytics 4)
Geo-Targeting
Google Tag Manager
I
Impression Share
Incrementality Testing
K
Keyword Cannibalization
L
Landing Page
Landing Page Optimization
Lead Scoring
Lookalike Audiences
Looker Studio
M
Marketing Qualified Lead (MQL)
N
Negative Keywords
P
Performance Max
Phrase Match
Q
Quality Score
R
Remarketing
Responsive Search Ads (RSA)
Retargeting
ROAS (Return on Ad Spend)
S
Search Intent
Search Terms Report
Server-Side Tracking
Shopping Ads
Smart Bidding
V
View-Through Conversion
