Performance Marketing Glossary
Key terms and definitions for digital advertising, analytics, and performance marketing.
A
- A/B Testing
- Account-Based Marketing (ABM)
- Ad Extensions (Assets)
- Ad Fatigue
- Ad Rank
- Ad Strength
- Agentic Marketing
- Agentic Workflow
- AI Agent
- AI Media Buyer
- Asset Groups (Performance Max)
- Attribution
- Attribution Model
- Attribution Window
- Auction Insights
- Audience Signals
- Audience Targeting
- Autonomous Bidding
- Average Order Value (AOV)
C
- CAC (Customer Acquisition Cost)
- Cart Abandonment
- Churn Rate
- Claude Code
- Click Fraud
- Click-Through Rate
- Consent Management Platform (CMP)
- Consent Mode
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Tracking
- Conversions API (CAPI)
- Cookieless Tracking
- Core Web Vitals
- Cost Per Lead (CPL)
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
- Cross-Device Tracking
- CTR (Click-Through Rate)
- Custom Audiences
- Customer Lifetime Value (CLV)
- Customer Match