Performance Marketing for Insurance
We help insurance companies and independent agents generate qualified policy leads with compliant paid media and full-funnel tracking.
Insurance advertising is a CPC arms race. Comparison portals dominate search results. Leads are often shared across multiple agents. Compliance requirements make creative approval slow. And proving which campaigns actually drive bound policies is nearly impossible.
We fix that.
What We Do for Insurance
Google Ads for Insurance
Search campaigns targeting people actively comparing insurance products by type, coverage level, and location.
Meta Ads for Lead Generation
Facebook and Instagram lead campaigns with instant forms and landing pages designed for policy-specific quote requests.
Policy-Level Tracking
Conversion tracking from ad click through quote request, consultation, and bound policy—connecting spend to actual revenue.
Compliant Ad Creative
Ad copy and landing pages that meet regulatory disclosure requirements while still converting at high rates.
Insurance Challenges We Solve
Comparison Portal Competition
Check24 and Verivox dominate organic and paid search. We build direct acquisition channels that reduce dependence on aggregators.
Extreme CPC Pressure
Insurance keywords are among the most expensive on Google. We maximize conversion rates and landing page quality to make every click count.
Lead Exclusivity
Shared leads convert poorly. We generate exclusive leads for your agency or company—no bidding against three other agents for the same prospect.
Regulatory Compliance
Insurance advertising has strict disclosure and claims requirements. We build campaigns that stay compliant without sacrificing performance.
Frequently Asked Questions
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Both. We work with insurance carriers running national campaigns and independent agents or brokerages focused on local or niche markets.
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Health, auto, home, life, commercial, and specialty lines. Each has different competitive dynamics and regulatory requirements that we account for.
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We target intent signals that comparison sites miss, build strong direct-to-consumer funnels, and run brand campaigns that drive users directly to you instead of an aggregator.
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Yes. We integrate with your CRM or agency management system to track from ad click through quote, application, and bound policy with premium value.
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We build approval workflows for ad copy and landing pages, ensure required disclosures are present, and stay current on platform-specific financial advertising policies.
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Insurance CPCs are high, so most companies need at least €5,000/month to generate meaningful lead volume. The investment is justified by high policy lifetime values.
Ready to generate more exclusive insurance leads?
Book a free strategy call and let's discuss how to build your own lead pipeline outside comparison portals.