About Barefoot Performance Marketing
We're a performance marketing agency that believes in profitable growth over vanity metrics.
Our Approach
Most agencies optimize for impressions, clicks, and other metrics that look good in reports but don't move the needle for your business. We optimize for what actually matters: revenue, profitability, and sustainable growth.
We start with measurement. If you can't trust your data, you can't make good decisions. That's why we fix tracking first, then optimize campaigns based on accurate information.
What We Believe
Profitability over volume
We'd rather help you make more money with less spend than just increase your traffic.
Transparency over black boxes
You own your accounts, your data, and your strategy. We work in your systems, not proprietary platforms.
Data over opinions
We test, measure, and iterate based on what the data tells us, not what we assume will work.
Partnership over vendors
We aim to be an extension of your team, not just another agency invoice.
Who We Work With
We work best with e-commerce brands and B2B SaaS companies that are ready to scale. Our ideal clients:
- Have product-market fit and are ready to invest in growth
- Spend at least €3,000/month on paid media (or are ready to)
- Value data-driven decision making
- Want a partner, not just a service provider
Based in Estonia, Working Globally
Barefoot Performance Marketing OÜ is based in Tallinn, Estonia. We work with clients across Europe and beyond, with communication and reporting in English or German.
Meet the Founder
Colin Kottek
Founder & Performance Marketing Specialist
With hands-on expertise in Google Ads, Meta Ads, and performance marketing strategy, I founded Barefoot Performance Marketing to help growth-focused businesses scale profitably. I've worked across B2C and B2B industries — from ecommerce to SaaS — building data-driven campaigns that prioritize ROI over vanity metrics.
Our home base: Tallinn, Estonia
Collaborating on campaign strategy