Founder / Performance Marketing
Colin
Kottek
I build paid media that earns its keep. After years inside Google Ads, Meta Ads, and the tracking that makes them measurable, I founded Barefoot Performance Marketing to give companies of every size the performance marketing usually reserved for big budgets.
The vision
International performance marketing, tailored to every company, profitable and always getting better.
Good marketing should not depend on the size of your budget or the country you sell into. Any business, a local service provider or a cross-border brand, should run paid media built around its own goals and economics, not a one-size-fits-all template.
Profitability is the baseline, not the finish line. The aim is to stay profitable while the account keeps improving: cleaner data, sharper targeting, less waste, more of the budget going to what actually drives revenue.
I believe the future is a trained, deliberate use of AI paired with a genuinely human read of the audience. Machines optimize at a scale no person can match. People still decide what is worth saying, to whom, and why it matters. The teams that combine both quietly outperform everyone else.
How I work
Tailored, not templated
Every business has a different margin, sales cycle, and audience. Strategy starts from your numbers, never a fixed playbook.
Profitable first, then scale
Growth only counts if it pays back. Stay profitable while the account gets sharper month after month.
AI with a human hand
Smart bidding and AI do the heavy lifting. The edge is clean data plus a human read of the audience.
Borderless by default
The same rigor for a local shop and a cross-border brand, in English and German.
What I focus on
- Google Ads and Meta Ads management built around profit, not vanity metrics
- Tracking that survives cookie loss: GA4, server-side, the Conversions API
- An early, hands-on ChatGPT Ads practice as AI search advertising takes shape
- Bilingual work across DACH and international accounts, English and German
Let's build something profitable
Tell me about your goals and I'll tell you honestly whether and how we can grow them.