B2C Performance Marketing for Consumer and DTC Brands
We run creative-led demand and acquisition across Google Ads, Meta Ads and TikTok Ads, then manage the numbers that decide whether you grow: ROAS, CAC, AOV and LTV.
B2C performance marketing punishes brands that treat channels in isolation. Your buyers discover you on TikTok, compare on Meta, search your name on Google and check out in two clicks. Creative fatigues in weeks, CPMs spike every holiday, and platform-reported ROAS rarely matches what hits the bank. Most agencies optimize one account at a time and let blended CAC drift past your contribution margin.
We fix that.
What We Do for B2C and DTC Brands
Cross-Channel Demand and Acquisition
One coordinated plan across Google Ads, Meta Ads and TikTok Ads, so prospecting, retargeting and branded search work together instead of bidding against each other. We manage blended CAC and contribution margin, not channel vanity ROAS.
Creative-Led Growth Engine
Consumer buying is won on the thumb-stop. We run a constant pipeline of hooks, angles and formats (UGC, statics, short-form video) with structured testing, so winners scale and fatigue gets caught before it eats your ROAS.
New-Customer Acquisition Economics
We separate new-customer CAC from returning-buyer ROAS so you stop overpaying for purchases you would have won anyway. Budgets shift toward incremental growth and the AOV and LTV that make acquisition pay back.
Measurement That Survives Privacy Changes
Server-side tracking, Conversion API for Meta and TikTok, consent mode and clean GA4 plus Looker Studio reporting. You get a single source of truth for ROAS, CAC, AOV and LTV across every channel.
B2C and DTC Challenges We Solve
Creative Fatigue at Speed
Consumer audiences burn through ads in weeks and CPMs climb the moment a winner stalls. We keep a tested backlog of hooks and formats live across Meta and TikTok so performance never depends on a single creative.
Rising CAC vs Thin Margins
Fast, low-consideration purchases leave little room for waste. We cut spend that buys existing customers, protect new-customer CAC against contribution margin, and scale only where incremental ROAS holds.
Channels Working Against Each Other
TikTok drives demand, Meta closes it, Google catches the branded search, and each platform claims the sale. We build cross-channel attribution so you fund what actually creates customers instead of triple-counting one.
Seasonal and Peak-Period Swings
Q4, launches and sales events spike both volume and CPMs. We plan budgets, creative and bidding ahead of peaks so you capture demand without blowing CAC, then hold efficiency through the quiet weeks.
Frequently Asked Questions
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Primarily Google Ads, Meta Ads and TikTok Ads, since that is where most consumer demand and acquisition lives. We also run YouTube and, where it fits a premium or considered purchase, LinkedIn and ChatGPT Ads. The mix follows your margins and buyers, not a fixed template.
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We manage blended CAC, contribution margin, AOV and LTV alongside ROAS. Platform-reported ROAS over-counts retargeting and branded search, so we use server-side tracking and a blended view to fund the channels that genuinely acquire new customers.
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We own creative strategy, the testing roadmap and performance briefs that tell your team or UGC creators exactly what to make and why. For production we plug into your in-house team or trusted partners, then test, iterate and scale the winners.
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We typically work with consumer brands spending at least €5,000 per month across paid media. Below that there is rarely enough data to test creative properly or read incremental ROAS with confidence across multiple channels.
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B2C purchase cycles are short, so first signal usually comes within a few weeks. The first 30 to 60 days go into fixing tracking, restructuring accounts and building the creative testing engine. Durable CAC and ROAS gains compound from there.
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This hub is built for consumer and DTC brands scaling new-customer acquisition across multiple channels at once, with creative volume and fast purchase cycles. Small Business focuses on lean local lead generation; Enterprise centers on governance, complex attribution and large multi-market accounts.
Ready to scale acquisition without breaking your margins?
Book a free strategy call and we will map a cross-channel plan across Google, Meta and TikTok built around your CAC, AOV and LTV.