Which practice areas do you work with?

We work across practice areas including personal injury, family law, criminal defense, immigration, real estate law, and corporate/commercial law.

How do you handle the high CPCs in legal advertising?

We focus on conversion rate optimization, landing page quality, and precise targeting to extract maximum value from expensive clicks. A 2% conversion rate lift can cut your cost per case dramatically.

Can you track which campaigns lead to retained clients?

Yes. We set up call tracking, form tracking, and CRM integrations that follow leads from ad click through consultation to retained case.

Do you ensure compliance with bar association rules?

We are aware of common legal advertising restrictions and work with your compliance team to ensure ad copy and landing pages meet jurisdictional requirements.

What about SEO for law firms?

We focus on paid media, but our tracking and landing page work naturally supports your SEO efforts. We can also advise on local SEO strategy.

What budget does a law firm need for Google Ads?

Due to high CPCs in legal, most firms need at least €3,000-5,000/month per practice area to generate meaningful data and results.

Performance Marketing for Law Firms

We help law firms generate qualified client inquiries with paid search, local targeting, and tracking that connects ad spend to retained cases.

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Legal advertising has the highest CPCs on Google. Every firm in your practice area bids on the same keywords. Bar association rules restrict what you can say. And most leads need extensive qualification before they become paying clients.

We fix that.

What We Do for Law Firms

Google Ads for Legal

High-intent search campaigns by practice area, targeting potential clients at the moment they need legal help.

Local Search & Maps Ads

Local campaigns and Google Business Profile optimization that put your firm at the top of "near me" searches.

Call Tracking & Lead Scoring

Call tracking with recording and scoring so you know which campaigns generate cases, not just calls.

Conversion-Focused Webdesign

Landing pages designed for legal clients—clear practice area information, trust signals, and frictionless contact forms.

Legal Marketing Challenges We Solve

Extreme CPC Competition

Personal injury, criminal defense, and family law keywords cost €20-100+ per click. We maximize conversion rates so every click counts.

Lead Qualification

Not every inquiry is a viable case. We implement lead scoring and intake tracking to measure cost per retained client, not cost per call.

Ethical Advertising Rules

Bar associations regulate legal advertising. We ensure campaigns comply with jurisdictional rules on claims, testimonials, and disclosures.

Practice Area Segmentation

A family law lead has nothing in common with a corporate litigation lead. We build separate funnels and tracking for each practice area.

Frequently Asked Questions

: We work across practice areas including personal injury, family law, criminal defense, immigration, real estate law, and corporate/commercial law.
: We focus on conversion rate optimization, landing page quality, and precise targeting to extract maximum value from expensive clicks. A 2% conversion rate lift can cut your cost per case dramatically.
: Yes. We set up call tracking, form tracking, and CRM integrations that follow leads from ad click through consultation to retained case.
: We are aware of common legal advertising restrictions and work with your compliance team to ensure ad copy and landing pages meet jurisdictional requirements.
: We focus on paid media, but our tracking and landing page work naturally supports your SEO efforts. We can also advise on local SEO strategy.
: Due to high CPCs in legal, most firms need at least €3,000-5,000/month per practice area to generate meaningful data and results.

Ready to generate more qualified legal leads?

Book a free strategy call and let's discuss how to turn your ad spend into retained clients.

Book a Call Get a Free Audit