Google Ads Scripts That Automate the Tedious Work
Custom scripts for bid adjustments, budget pacing, anomaly alerts, and automated reporting across your accounts
Managing Google Ads accounts manually means reacting to problems hours or days too late. Overspending budgets, missed bid adjustments, broken landing pages, and performance anomalies go undetected until they have already cost you money.
Why Scripts Give You an Unfair Advantage
Google Ads scripts run JavaScript directly in your account, executing tasks every hour that would take a human team days. Budget pacing, bid adjustments based on weather or inventory, broken link detection, and performance alerts – all automated.
We build custom scripts tailored to your business logic. Not generic templates from the internet, but scripts that encode your specific rules: pause keywords above your CPA threshold, redistribute budget from underperforming campaigns, alert your team when conversion rates drop below baseline.
What You Get
Custom bid management scripts based on your KPIs
Budget pacing and redistribution automation
Anomaly detection and Slack/email alerting
Broken URL and landing page monitoring
Automated performance reporting to Google Sheets
Script documentation, maintenance, and version control
Challenges We Solve
Budget Overspend
We build budget pacing scripts that monitor hourly spend and automatically adjust bids or pause campaigns before daily budgets are exceeded.
Late Anomaly Detection
We set up automated alerts for CTR drops, CPA spikes, conversion tracking failures, and impression share changes – sent to Slack or email within minutes.
Manual Reporting
We automate report generation to Google Sheets or dashboards, pulling account data on schedule without manual exports.
Broken Landing Pages
We run hourly URL checks across all active ads and automatically pause campaigns with broken landing pages, preventing wasted spend.
Frequently Asked Questions
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Scripts can read and modify almost everything in your account: bids, budgets, keywords, ads, audiences, and extensions. They can also pull external data (weather, inventory, CRM) to make decisions.
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No – they complement it. Scripts handle account-management tasks that Google does not automate: budget pacing, cross-campaign budget reallocation, custom alerting, and reporting.
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Script development starts at €500 per script. Complex automation (multi-account, external data integration) ranges from €1,000-3,000. Ongoing maintenance is included for 6 months.
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We build every script with safeguards: dry-run modes, change limits, and logging. Scripts are tested in preview mode before going live, and all changes are logged for audit trails.
Learn More
Automate Your Google Ads Management
Book a free automation consultation. We will identify the manual tasks eating your time and show you which scripts deliver the fastest ROI.