Microsoft Search Ads at Lower CPCs
Bing, Yahoo, and DuckDuckGo search campaigns for high-value traffic Google misses
Most advertisers ignore Microsoft Search or half-heartedly import Google campaigns without optimization. This wastes the opportunity to reach Microsoft's unique audience – older, higher-income users – at 20-40% lower CPCs.
Why Microsoft Search Deserves Its Own Strategy
Microsoft Search powers Bing, Yahoo, DuckDuckGo, and Ecosia – collectively reaching 15-20% of search traffic. The audience skews older, wealthier, and more desktop-heavy than Google.
We build dedicated Microsoft Search campaigns (not just Google imports) optimized for Microsoft's unique auction dynamics, audience composition, and bidding algorithms.
What You Get
Dedicated Microsoft Search campaigns (not imports)
Keyword strategy optimized for Bing audience
Ad copy testing for Microsoft search results
Audience targeting (LinkedIn profile data)
Device and demographic bid adjustments
Cross-platform performance comparison reporting
Challenges We Solve
Lower Volume
We maximize Microsoft's smaller search volume by capturing a higher share of voice with competitive bids.
Import Trap
We build native campaigns rather than auto-importing from Google, which often inherits irrelevant settings.
Audience Differences
We adjust messaging for Microsoft's older, higher-income audience demographic.
LinkedIn Integration
We leverage Microsoft's unique LinkedIn targeting to layer professional data onto search campaigns.
Frequently Asked Questions
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Yes. Microsoft Search reaches 15-20% of search traffic at 20-40% lower CPCs. For most advertisers, the incremental volume at lower cost makes it a clear win.
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You can, but we do not recommend it. Microsoft's audience, auction dynamics, and features differ from Google. Native campaigns outperform imports.
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Microsoft uniquely lets you target search ads by LinkedIn job title, company, and industry – combining search intent with professional data.
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Typically 20-40% lower CPCs due to less competition. Your budget goes further on Microsoft for the same keywords.
Learn More
Capture Search Traffic Google Misses
Book a free Microsoft Ads audit. We will show you the incremental opportunity outside Google.