Do I need a separate product feed?

You can use the same feed as Google Merchant Center. We optimize titles and descriptions for Microsoft's audience and search behavior.

What ROAS can I expect?

Microsoft Shopping often delivers comparable or better ROAS than Google Shopping due to lower CPCs and a higher-income audience.

How much traffic does Bing Shopping generate?

Typically 10-20% of your Google Shopping volume, but at 20-40% lower cost. It is incremental revenue at better margins.

Is it worth the management overhead?

Yes. The setup is straightforward and the incremental revenue at lower CPCs makes Microsoft Shopping one of the highest-ROI additions to any e-commerce ad strategy.

Microsoft Shopping Ads for E-Commerce

Product listings on Bing Shopping at lower CPCs with access to high-income shoppers

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Industry-specific performance marketing strategy and optimization

20-40% Lower CPCs vs. Google Shopping

Higher AOV Microsoft audience demographic

10-20% Incremental revenue opportunity

E-commerce brands focus exclusively on Google Shopping and miss Microsoft's audience of higher-income, desktop-heavy shoppers who convert at competitive rates with significantly lower click costs.

Why Microsoft Shopping Is Undervalued

Microsoft Shopping reaches shoppers through Bing, Yahoo, and partner networks. These users tend to be older, wealthier, and more desktop-oriented – ideal for considered purchases and higher-AOV products.

We set up dedicated Microsoft Shopping campaigns with optimized product feeds, competitive bidding, and audience targeting that capitalizes on Microsoft's unique demographic advantage.

What You Get

Microsoft Merchant Center setup

Product feed optimization for Bing

Campaign structure by product category

Bid strategy optimization

LinkedIn audience overlays

Cross-platform ROAS comparison

Challenges We Solve

Feed Setup

We configure Microsoft Merchant Center and optimize feeds specifically for Bing's requirements.

Low Competition

We capitalize on lower competition by bidding strategically to maximize impression share.

Audience Targeting

We overlay LinkedIn professional data for B2B product sales targeting.

Incremental Value

We measure Microsoft Shopping's true incremental value beyond what Google already captures.

Frequently Asked Questions

: You can use the same feed as Google Merchant Center. We optimize titles and descriptions for Microsoft's audience and search behavior.
: Microsoft Shopping often delivers comparable or better ROAS than Google Shopping due to lower CPCs and a higher-income audience.
: Typically 10-20% of your Google Shopping volume, but at 20-40% lower cost. It is incremental revenue at better margins.
: Yes. The setup is straightforward and the incremental revenue at lower CPCs makes Microsoft Shopping one of the highest-ROI additions to any e-commerce ad strategy.

Learn More

Add Microsoft Shopping to Your Strategy

Book a free e-commerce audit. We will show you the revenue opportunity on Microsoft Shopping.