Is Consent Mode v2 required?

Yes, since March 2024, Google requires Consent Mode v2 for remarketing and personalized advertising in the EEA. Without it, you lose key campaign optimization features.

Does it work with my CMP?

We integrate with all major CMPs: Cookiebot, OneTrust, Usercentrics, Consentmanager, and custom solutions.

How does conversion modeling work?

Google uses machine learning to estimate conversions from users who denied consent, based on patterns from consented users. This fills the gap in your conversion data.

You will always have less data than without consent requirements. But Consent Mode v2 maximizes what you can collect legally and models the rest, giving you the most complete picture possible within DSGVO constraints.

Consent Mode v2 for Compliant Tracking

DSGVO-compliant tracking that maintains data quality by modeling conversions from consented users

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Industry-specific performance marketing strategy and optimization

Required Since March 2024 for EEA

4 signals Ad storage, analytics, user data, personalization

+30% Data recovery via conversion modeling

Google now requires Consent Mode v2 for remarketing and conversion optimization in the EEA. Without it, your campaigns lose access to key optimization signals and audience targeting capabilities.

Why Consent Mode v2 Is Mandatory

Consent Mode v2 lets Google tags adjust behavior based on user consent. When consent is denied, tags fire in restricted mode – no cookies, no personal data – but Google can still model conversions based on consented user patterns.

We implement Consent Mode v2 with your CMP (Cookiebot, OneTrust, Usercentrics, etc.), configure advanced consent signals, and ensure your Google Ads and GA4 maintain optimization data within DSGVO boundaries.

What You Get

Consent Mode v2 implementation

CMP integration and configuration

Advanced consent signal setup (ad_storage, analytics_storage, ad_user_data, ad_personalization)

Conversion modeling verification

Remarketing eligibility restoration

Compliance documentation

Challenges We Solve

CMP Integration

We connect your consent management platform to Google tags for automatic consent signal passing.

Signal Configuration

We configure all four consent signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) correctly.

Data Modeling

We verify Google's conversion modeling is active and producing reliable estimates from your consented user data.

Compliance

We ensure the full setup meets DSGVO requirements and document the implementation for your legal team.

Frequently Asked Questions

: Yes, since March 2024, Google requires Consent Mode v2 for remarketing and personalized advertising in the EEA. Without it, you lose key campaign optimization features.
: We integrate with all major CMPs: Cookiebot, OneTrust, Usercentrics, Consentmanager, and custom solutions.
: Google uses machine learning to estimate conversions from users who denied consent, based on patterns from consented users. This fills the gap in your conversion data.
: You will always have less data than without consent requirements. But Consent Mode v2 maximizes what you can collect legally and models the rest, giving you the most complete picture possible within DSGVO constraints.

Learn More

Get Consent Mode v2 Set Up Correctly

Book a free tracking audit. We will review your consent setup and ensure DSGVO compliance.