Performance Marketing for Energy & Utilities
We help energy providers, solar companies, and utility services acquire customers with targeted paid media and full-funnel conversion tracking.
Energy customer acquisition is dominated by comparison portals. Switching barriers are low, so churn is high. Tariff complexity makes messaging difficult. And regulatory changes can upend your go-to-market strategy overnight.
We fix that.
What We Do for Energy & Utilities
Google Ads for Energy
Search campaigns targeting consumers and businesses actively comparing energy providers, solar installations, and utility services.
Meta Ads for Awareness & Leads
Targeted campaigns on Facebook and Instagram reaching homeowners and businesses with energy-saving offers and switching incentives.
Customer Acquisition Tracking
Full-funnel tracking from ad click through tariff comparison, quote request, contract signup, and customer activation.
Landing Pages & Conversion Optimization
Tariff-specific landing pages and comparison tools designed to convert visitors into signed contracts.
Energy & Utilities Challenges We Solve
Comparison Portal Dominance
Verivox and Check24 own the search results. We build direct acquisition channels that reduce your dependence on aggregators and their commissions.
Customer Churn
Switching providers is easy. We help you acquire customers with higher retention potential and track lifetime value by acquisition channel.
Complex Product Messaging
Tariffs, feed-in rates, and contract terms are confusing. We simplify messaging to focus on what customers actually care about—price, green energy, and reliability.
Regulatory Sensitivity
Energy marketing must comply with industry regulations and disclosure requirements. We ensure campaigns meet all applicable standards.
Frequently Asked Questions
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Both. We work with electricity and gas providers, solar installation companies, battery storage firms, and utility service businesses.
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We build direct-to-consumer campaigns that bypass aggregators, using brand search defense, targeted local campaigns, and conversion-optimized landing pages.
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Yes. We integrate with your CRM and billing systems to track the full journey from first click through tariff selection, signup, and customer activation.
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We run separate campaigns for commercial and industrial energy customers with different targeting, messaging, and conversion funnels.
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We build campaigns by tariff type—green energy, fixed rate, variable rate—with dedicated landing pages that highlight the specific benefits of each option.
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Energy CPCs are competitive. Most providers need at least €5,000/month for meaningful volume. Solar companies can often start at €3,000/month due to higher per-customer value.
Ready to acquire energy customers more efficiently?
Book a free strategy call and let's discuss how to build your direct customer acquisition pipeline.