Performance Marketing Built for European E-commerce
Google Shopping, Meta product ads, and AI-powered campaigns – optimized for revenue, ROAS, and profitable growth across EU markets
European e-commerce businesses face a unique set of challenges: product feed optimization across multiple languages and currencies, GDPR-compliant conversion tracking that actually captures purchase data, and rising CPCs that squeeze margins. Most agencies manage campaigns without understanding product feed mechanics, Merchant Center optimization, or how to build a measurement framework that ties ad spend directly to revenue and margin.
Why E-commerce Needs a Specialized Performance Marketing Partner
E-commerce performance marketing is fundamentally different from lead generation. Your campaigns live and die by product feed quality, ROAS targets, and margin-aware bidding. A campaign that drives €100,000 in revenue at 2x ROAS looks successful until you realize your margins only support 3x. We build campaigns around your unit economics – not vanity metrics.
Google Shopping and Performance Max account for 60-80% of e-commerce ad spend, yet most agencies treat product feeds as an afterthought. We optimize product titles, descriptions, images, and custom labels to maximize impression share and click-through rates. For multi-market European shops, this means separate feeds per market with localized titles, currency-specific pricing, and market-relevant product categorization.
The measurement layer is where most e-commerce advertisers lose visibility. Server-side tracking via Google's and Meta's APIs recovers 30-40% of purchase data lost to ad blockers and iOS restrictions. We implement end-to-end e-commerce tracking – from product impressions through add-to-cart to purchase – with proper revenue attribution across Google, Meta, and ChatGPT Ads.
Our Services
Google Ads
Shopping, Performance Max, and Search campaigns driving product sales
Learn more →Meta Ads
Dynamic product ads, Advantage+ Shopping, and retargeting for e-commerce
Learn more →Tracking & Measurement
E-commerce tracking with revenue attribution, CAPI, and server-side GTM
Learn more →GA4 Reporting
E-commerce GA4 setup with product-level reporting and funnel analysis
Learn more →What You Get
Product feed audit and optimization (titles, descriptions, images, custom labels)
Google Shopping and Performance Max campaign architecture
Meta Advantage+ Shopping and dynamic product ad campaigns
Server-side e-commerce tracking (GA4, Google Ads, Meta CAPI)
ROAS and margin-aware bidding strategy implementation
Multi-market feed management for EU expansion (language, currency, pricing)
Monthly e-commerce performance reporting with product-level insights
Challenges We Solve
Product Feed Quality
Your feed is your campaign. Poor product titles, missing attributes, and weak images limit Shopping performance. We audit and optimize feeds as the foundation of every e-commerce engagement.
Margin-Aware Bidding
Not all products deserve the same ROAS target. High-margin products can absorb higher CPCs. We implement tiered bidding strategies using custom labels that reflect your actual margin structure.
Cross-Market Product Feeds
Selling in multiple EU markets requires separate feeds with localized titles, currency-specific pricing, and local product categorization. We manage multi-market feed infrastructure at scale.
E-commerce Tracking Accuracy
Ad blockers and iOS changes cause 30-40% of purchases to go untracked. We implement server-side tracking with CAPI and enhanced conversions to recover lost transaction data.
Frequently Asked Questions
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Shopify, WooCommerce, Magento, Shopware, and custom platforms. Our tracking and feed implementations work with any platform that supports product data exports and server-side events.
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We audit titles, descriptions, images, GTINs, and custom labels. Product titles get keyword-optimized rewrites. We add custom labels for margin tiers, seasonal products, and bestsellers to enable smarter bidding.
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It depends on your margins, AOV, and market. European e-commerce clients typically achieve 3-6x blended ROAS. We set ROAS targets based on your unit economics, not industry averages.
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Yes. We manage product feeds and campaigns across DACH, Nordics, and Western European markets with per-market localization, currency handling, and separate performance tracking.
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Minimum €5,000/month for a single-market Shopping and Meta retargeting setup. For multi-market EU campaigns, €15,000+/month provides enough data for per-market optimization.
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Yes. We implement full GA4 e-commerce tracking, Google Ads conversion tracking, and Meta CAPI with enhanced conversions. Server-side GTM is included to maximize data accuracy.
Ready to scale your e-commerce profitably?
Book a free product feed and campaign audit – we show you exactly where revenue is leaking and how to fix it.